Shoreline Marketing | An E-Commerce Growth Marketing Firm

Aquire. Retain. Monetize.

Aquire.
Retain.
Monetize.

Who We Are

Shoreline Marketing is a multifaceted consulting firm, advising our clients and partners on e-commerce strategies. We know the challenges of creating and growing a business and we offer a founder’s vision of success to help our clients focus on growth and revenue acceleration. More than just your average media shop looking to increase client spend, we partner with marketers to reach revenue goals by optimizing all aspects of your online campaign. As marketers ourselves, we understand the challenges you face. Our goal is to create a custom partnership with you that will simplify your business and generate impactful results.

What We Do

Strategy & Consulting

Brand Audit | Multi-channel Media Strategy | Development of Product and Offering | Conversion and Funnel Optimization

Each partnership at Shoreline Marketing is unique and we create customized strategies to simplify your business, engage directly with consumers, and create growth.

Marketing & Creative

Brand Development Asset Creation (imagery, ads, landing pages, social) | Campaign Creative | E-commerce Web Design

At Shoreline, we bring over 30+ years of experience in marketing to offer top to bottom creative services. We work with our clients and partners to develop their brand and create impactful content that speak to consumers.

Media

Buying and Planning | Omni-Channel Execution | Paid and Organic | Business Intelligence & Analytics

We are more than the typical agency that manages your paid media channels. With our years of analytics and marketing experience, we’ll create custom media strategies that meet your business goals.

Revenue Growth

Customer Acquisition | Customer Retention | Conversion Rate Optimization (CRO) | Business Intelligence & Analytics

We believe your success is our success. That’s why we focus on transforming your engagement into direct consumer response and helping create revenue structures that drive results.

LET'S CHAT

Field Of Dreams

The barrier to entry for launching a digital business or selling a product or service online is lower today than it’s ever been. Almost anyone with an internet connected device can launch an online store in a matter of minutes. Although launching an e-commerce business has become easier, acquiring customers to help scale your business has become increasingly more difficult even for the most seasoned e-commerce expert. As consumers continue to spend their dollars digitally, retailers with a poor multi-channel digital strategy will struggle to capitalize on the growing market. Shoreline Marketing’s mission is to help marketers identify and solve for challenges faced in the exploding e-commerce industry, by executing effective & measurable strategies to power growth and increase profitability.

Our Specialties

Data and analytics are the key’s to success. We employ deep behavioral analytics to inform both the type of traffic we are acquiring as well as the experience a user has. By working with marketers across the entire click funnel experience, we are able to predict a user’s behavior with a higher degree of accuracy and effect conversion and growth.

Email

Search

Social

Display

Creative

Content

Analytics

Optimization

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What We’ve Done

CASE STUDIES

Beauty & Skincare Brand

The Challenge

Client was looking to grow their luxury skincare via a direct to consumer model. They originally built out their e-commerce acquisition and retention strategy in-house, however, due to lack of e-commerce experience, the paid media campaigns ended up being inefficient in driving significant return on ad spend.

The Solution

Audit past campaign performance and properly set up new campaigns and tracking to amplify conversions and increase return on ad spend.

• Optimize website for e-commerce conversions
• Set up Google Analytics and Funnel Tracking
• Develop lead nurturing strategy
• Continually optimize performance marketing channels around average order value (AOV), return on advertising spend (ROAS), cost per acquisition (CPA).
• A/B testing creative and messaging
• Built out new and optimized audience targeting strategy to highest engaged and most profitable users.

The Results

First 6 months

Revenue + 317% 317%
Orders + 198% 198%
Conversion Rate + 1373% 1373%
AOV + 23% 23%

Luxury Jewelry Brand

The Challenge

Successful multi brand retailer looking to grow their direct to consumer e-commerce business.

The Solution

Audit website and develop strategy to relaunch a website that combines style, user experience, and functionality. Develop and launch digital strategy targeting a unique audience. Set up new campaigns across Facebook, Instagram and Google AdWords.

• Set up Google Analytics and Funnel Tracking
• Optimize website for e-commerce conversions
• Launched email acquisition campaign
• A/B testing creative and messaging
• Continually optimize performance marketing channels around average order size, return on advertising spend (ROAS), cost per acquisition (CPA).
• Launched new website

The Results

First 6 months

Revenue + 618% 618%
Orders + 219% 219%
Conversion Rate + 75% 75%
AOV + 109% 109%

All Natural Skincare Brand

The Challenge

Client was looking to launch in the US via a direct to consumer model. All though they had been successful internationally the client was struggling to penetrate the US market. Not having an understanding of the US marketplace along with a language barrier left the brand struggling to attract the right audience.

The Solution

Developed new creative and messaging along with properly setting up new campaigns and tracking to amplify conversions and increase return on ad spend.

• Built out new and optimized audience targeting strategy to highest engaged and most profitable users.
• Set up email capture campaign.
• Continually optimize performance marketing channels around average order value (AOV), return on advertising spend (ROAS), cost per acquisition (CPA).
• A/B testing creative and messaging

The Results

First 6 months

Revenue + 311% 311%
Orders + 355% 355%
Conversion Rate + 123% 123%
AOV + 101% 101%

Contact Us

Shoot us an email, we would love to hear from you and help you grow your business.